TSA News How to end tyre dumping for good in Australia

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Just 1.7% could make a big impact on local road users and the environment
Media Release: A first for Queensland: Council builds ‘roads of the future’

A first for Queensland: Council builds ‘roads of the future’ using end-of-life OTR tyres in asphalt for tougher...
Image of more than 10 dumped tyres and other rubbish on backdrop of bushland
EPA Victoria: Waste tyres are your business: don’t get caught out

Dumped tyres are more than a blight on our shared landscape, they pose risk to your businesses as well as to human health and...
How to end tyre dumping for good in Australia

How to end tyre dumping for good in Australia Published on Planet Ark Newsroom here By Rachel Ridley  January 23rd, 2024...
Just 1.7% could make a big impact on local road users and the environment
Media Release: A first for Queensland: Council builds ‘roads of the future’

A first for Queensland: Council builds ‘roads of the future’ using end-of-life OTR tyres in asphalt for tougher...
Picture of Moorabool News online article.
Illegal tyre dumping is an issue impacting Local Governments and the local community

Illegal tyre dumping is on the rise in Australia, and it is an issue impacting Local Governments and the local community With...
End-of-life tyre research portal (ELTRP) : The world’s first research portal for recycled tyre rubber

End-of-life tyre research portal (ELTRP) is the world’s first research portal covering reports and articles on recycled...
Illegal tyre dumping on the rise and Victoria is ‘copping it’

The foot of the EJ Whitten Bridge has become a colossal junkyard for illegally abandoned tyres, one of a statewide spate of...
Event: TSA Mining Tyres and Conveyor Belts Sustainability Forum

Forum | 5 March 2024 | Sydney The TSA Off the Road Mining Tyres and Conveyor Belt Sustainability Forum will address the...
ReMIQ: ReMade in QLD funding available for QLD’s manufacturing industry to reduce waste

 ReMade in QLD (ReMiQ) funding is available for Queensland’s manufacturing industry to reduce waste and remanufacture...
Media Release: Final Call to action for industry to fix the problem

Final call to action for industry to fix the problem: Minister’s priority list makes it clear that tyres, conveyor belts...
“Australia’s Used Tyre Story” on Channel Ten’s Planet Shapers TV Series

Did you catch Network Ten’s Planet Shapers TV series featuring Tyre Stewardship Australia? The episode dived into...
Media Release: New Data Reveals A Worrying Trend

New data reveals a worrying trend, Australia’s dumped tyre pile is getting bigger. Tyre Stewardship Australia (TSA) has...
TSA and Clark Rubber Collaboration

Rubber Soul: New Collaboration Aims to Revolutionize Australia’s Tyre Waste Problem Every year, a staggering 500,000...
Understanding Tyre Particles

Understanding Tyre Particle Health, Environment and Safety October 2023 Each year the equivalent of over 58 million passenger...
Tyre Stewardship Australia publishes its 2022/23 Annual Report

TSA is thrilled to publish its 2022/23 Annual Report! The annual report showcases some of the major achievements of...
Media Release: Nothing to see here…

Turns out there is something to see: what ‘only 10% left to recover’ looks like for local councils and communities...
Taking the wheel

Lina Goodman, CEO, Tyre Stewardship Australia, is drawing inspiration from global schemes to bring Australia’s circular...
Announcement: TSA publishes its research report into off-the-road tyres, conveyors, and tracks

TSA publishes its research report into off-the-road tyres, conveyors, and tracks After more than two years of research and...
New reports: A path forward for stronger collaboration with Indigenous Peoples and Local Communities to accelerate tyre resource recovery in regional, rural and remote Australia

TSA has today released two reports which provide best practice engagement principles for use by industry, government and...
Bandag Retreads endorsed through Circular Economy Collaborator Program

Tyre Stewardship Australia endorses Bandag Retreads through Circular Economy Collaborator Program Bandag has officially been...
Porous Lane Permeable pavement featured at Freeway Golf course
Extraordinary advances in tyre recycling …but more needs to be done.

Extraordinary advances in tyre recycling …but more needs to be done. A recent toxic fire in regional South Australia...
How to put old tyres to good use

How to put old tyres to good use Here’s how your old tyres can be turned back into something useful. Some 56 million...
We need to start building for a harsher environment

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Mining Magazine: Steering clear of a linear economy

Adopting circular economy practices in the mining industry does not only refer to the on-site practices of employees and...
New report: End-of-life tyres and conveyor belts in WA

The Hub has produced a report that explores circular economy opportunities from waste tyres and conveyor belts in Western...
T-Lok Rubber Safety Barrier receives ASBAP approval

T-Lok Rubber Safety Barrier receives ASBAP approval Tyre Stewardship Australia (TSA) is delighted to announce that a new...
Research Advisory Committee Independent Member Opportunity

TSA is seeking an Independent Member to join its Research Advisory Committee Play a critical role in assessing applications...
Queensland’s tyre circular economy starts with rubberised roads

Regional Queensland is suffering with illegal tyre dumping and dangerous tyre stockpiles representing a missed opportunity...
Turning trash into treasure: How Australia’s tyre stewardship initiative must pave the way for a circular economy

Each year, 450,000 tonnes – the equivalent of 56 million passenger tyres – reach their end of their life in Australia,...
ReMade in Australia – Discussion Paper feedback period closes Friday 10th February

DCCEEW has published a Discussion Paper relating to its proposed “ReMade in Australia” brand. The brand will be...
NT recycling modernization Fund: 2nd round funding open

A second round of funding is now open to Northern Territory businesses, local government, and not-for-profit organisations. A...
Passing the crash test at 100km an hour…

Australian ingenuity delivers next generation of road barriers to increase public safety and decrease waste! November 2022...
Minister’s product stewardship priority list for 2022–23: End of life tyres

Today, used tyres shares the stage alongside mattresses as a priority for Australia. “The Priority list makes our...
Launch of Waste Tyre Reprocessing Grant Program

The Tasmanian Government is committed to investing in the resource recovery sector and driving the establishment of a...
Industry welcomes Minister’s priority listing of end-of-life tyres

Industry welcomes Minister’s priority listing of end-of-life tyres to propel sustainable outcomes and new business...
Waste Innovation and Recycling Awards 2022

TSA is excited for the Waste Innovation & Recycling Awards 2022 We have been amazed at the innovation from industry and...
Tyre Stewardship Australia publishes 2021/22 Annual Report

TSA’s latest Annual Report showcases what we have achieved together with, and for, the tyre value chain, with a focus...
Building a circular economy for used tyres in the Northern Territory

Building a circular economy for used tyres in the Northern Territory through collaboration, determination, and sheer grit!...
Independent review of Australia’s Tyre Product Stewardship Scheme

An independent review of the national Tyre Product Stewardship Scheme, administered by Tyre Stewardship Australia, shows...
60 years of Bandag Retreading

This week, we joined Bridgestone Australia in celebrating a key milestone – 60 years of Bandag tyre retreading. Bandag...
Queensland Regional Business Case for a Circular Economy for Used Tyres

Queensland Regional Business Case for a Circular Economy for Used Tyres TSA is pleased to provide the ‘Queensland Regional...
Nominations: Waste Innovation and Recycling Awards

Nominations closing soon for the 2022 Waste Innovation and Recycling Awards The 2022 Waste Innovation & Recycling Awards...
Victorian Circular Economy Recycling Modernisation Fund

Grant applications are open for the $2 million federal and Victorian government-funded Victorian Circular Economy Recycling...
Webinar: International Trends in Tyre Stewardship

Join Tyrewise (New Zealand) and Tyre Stewardship Australia for a webinar covering the key trends in international tyre...
For public consultation: preliminary findings of Greenhouse Gas Emissions Analysis of Waste Tyre Recovery

TSA is seeking feedback, from all stakeholders in Australia’s tyre recovery circular economy, on preliminary findings of...
TSA welcomes new changes to the NGERS CO2 emission factor for tyres

Tyre Stewardship Australia welcomes the recent changes to the CO2 emission factor for end-of-life (EOL) tyres in the National...
New Zealand’s first nationwide, regulated tyre product stewardship scheme set to start in 2023

Whakamihi Tyrewise! TSA commends New Zealand’s first nationwide, regulated tyre product stewardship scheme set to start in...
Ascenso Tyres joins Australia’s Tyre Product Stewardship Scheme

Ascenso Tyres joins Australia’s Tyre Product Stewardship Scheme to drive sustainable outcomes for Off-The-Road tyres and...
TSA is an ally for members of the LGBTQIA+ community

At TSA, we’re proud of our dynamic and diverse team. We believe that everyone deserves to feel safe and live a fulfilling...
Australian Made From Australia’s Used Tyres

Tyre Stewardship Australia proudly supports Australian Made Week, 6-12 June 2022. If you use Australian tyre derived material...
New Grant Alert: Business Support Fund – Developing a Circular Economy 

New Grant Alert: Business Support Fund – Developing a Circular Economy Round 2 of the Business Support Fund supports...
Northern Territory Recycling Modernisation Fund

$3.8 million will be made available to businesses, local government and not-for-profit organisations through the Northern...
100% Australian Verification Program for Tyre Crumb

Tyre Stewardship Australia is proud to share a new initiative being offered to accredited Recyclers – supporting local...
Recycling Victoria’s $5 million Markets Acceleration Fund

Recycling Victoria’s $5 million Markets Acceleration Fund – open, applications close June 2. Research institutes,...
Fleet Auto News Podcast: Where do all the old tyres go?

TSA CEO Lina Goodman speaks with Caroline Falls from Fleet Auto News on all things end-of-life tyres and how fleet...
New report highlights risks to be understood and managed for sustainable end-of-life tyre resource recovery and applications

Tyre Stewardship Australia has released a new report to help Tyre Derived Product (TDP) processors, manufacturers and users...
TSA launches program to support products manufactured in Australia using tyre derived material

TSA envisions a sector where resources from end-of-life tyres (EOLT) are used as feedstock for new value-added products,...
TyreConnect joins TSA to drive positive environmental outcomes

TyreConnect is the latest tyre importer to join Tyre Stewardship Australia. The importer and wholesaler, TyreConnect, which...
Local Victorian communities to benefit from new partnership to stop the illegal dumping and stockpiling of used tyres

Tyre Stewardship Australia (TSA) and Keep Victoria Beautiful (KVB) are joining forces to help the Litter Enforcement Officer...
TSA appoints advisor for science and innovation sectors

Tyre Stewardship Australia is pleased to announce the appointment of Dr Linda Mitchell as the first science and innovation...
India joins Extended Producer Responsibility Schemes for Tyres

India joins Global Community of Extended Producer Responsibility Schemes for Tyres In an announcement dated 31 December 2021,...
*ReMade in Australia* launched by the Australian Government

*ReMade in Australia* is officially launched – an initiative by the Australian Government to help industry transform...
Call for Nominations: Minister’s Priority List for Product Stewardship

A first! Have your say on ‘The List’ Each year, the Minister for the Environment announces the product stewardship...
Getting ready for the waste tyres export ban – coming soon

Australia is the first country in the world to ban exports of our unprocessed waste to other countries. From 1 December 2021,...
Tyre importers pledge to improve recovery of used off-the-road tyres

In a landmark commitment, Tyre Stewardship Australia is pleased to announce that major off-the-road (OTR) tyre importers...
Tyre Stewardship Australia publishes 2020/21 Annual Report

The 2020/21 Annual Report for TSA is now available for download. The Annual Report showcases what we have achieved and our...
Tyre Retailers to be vigilant as we get closer to the waste export ban

Tyre Stewardship Australia (TSA) is calling out to all Tyre Retailers to be vigilant as we get closer to the waste export ban...
Farmers and Farming Communities to Remain Vigilant Ahead of Tyre Export Ban

Tyre Stewardship Australia is calling out to all farmers and farming communities to be vigilant as we get closer to the waste...
Tyre Stewardship Australia Encourages Landlords to Remain Vigilant Ahead of Tyre Export Ban

TSA is calling for all property developers, facility managers and landlords to remain vigilant ahead of the Commonwealth’s...
Tyre Recyclers Forum: Impending Waste Export Ban

Tyre Stewardship Australia is hosting a Tyre Recyclers Forum to help your business prepare for the impending waste export ban...
Tyre Stewardship Australia Encourages Local Councils to Drive Awareness of Tyre Export Ban

Tyre Stewardship Australia is asking local councils to watch for illegal dumping, storage or collection of passenger car...
Webinar Recording: New Victorian Environment Protection Regulations

As of July 1st the new Victorian Environment Protection Regulations (2021) are in force under the amended Environment...
World Rubber Summit: Explores New Opportunities of Sustainable Growth

Due to the Covid-19 pandemic, the global economy has witnessed one of the worst economic crises in history. It has exposed...
TSA wants to fund your vision!

If you have an idea that utilises end-of-life tyres, Tyre Stewardship Australia (TSA) has the funds to assist. TSA’s Market...
Hankook joins Tyre Stewardship Australia to drive positive environmental outcomes

Tyre giant Hankook is the latest manufacturer to partner with Tyre Stewardship Australia in a commitment to the responsible...
Puma Bitumen, with funding from Tyre Stewardship Australia, expands manufacturing capacity

Puma Bitumen and Tyre Stewardship Australia partner for crumb rubber ‘game changer’ for Australian roads sector   The...
Tyre Stewardship Australia partners with Fulton Hogan on crumb rubber blending plant

Where the rubber hits the road: Australia-first crumb rubber bitumen blending plant means fewer tyres going to waste...
Tyre Stewardship Australia welcomes Mercedes-Benz Australia

Mercedes-Benz Australia becomes newest contributor to Tyre Stewardship Australia in a commitment to the responsible disposal...
Taking action to drive impact: TSA releases Modern Slavery Impact Statement

Tyre Stewardship Australia has released its inaugural Modern Slavery Impact Statement which highlights the sector’s...
Tyre Stewardship Australia recognised as best practice product stewardship

Consumers can now demand their used tyres go to genuine recyclers as the Australian Government lends support to Tyre...
Tasmanian councils embark on the road to sustainability through landmark partnership

A demonstration project aimed at increasing the use of recycled crumb rubber on local roads across Tasmania is helping pave...
TSA wins coveted Sustainable Transport Infrastructure Award

A landmark project where asphalt made using crumb rubber from used tyres laid on a busy Melbourne road co-funded by Tyre...
On the road to a circular economy – research project to test best mix for recycled tyres

Tyre Stewardship Australia and RMIT University are partnering on a ground-breaking research project evaluating the...
Tyre Stewardship Australia publishes 2019/20 Annual Report

The 2019/20 Annual Report for Tyre Stewardship Australia Limited is now available for download. The Annual Report showcases...
Tyre Stewardship Australia welcomes Porsche Cars Australia

Porsche dealers have shown support for the responsible disposal of used tyres by signing up with Tyre Stewardship Australia...
TSA announces new Fund for Councils and eligible Associations

Tyre Stewardship Australia Limited is very pleased to announce the release of the Low Traffic Crumb Rubber Road Fund...
TSA & Topcoat complete one of the largest crumb rubber demonstration projects of its kind in Australia

Australia’s largest trial of asphalt produced from recycled tyres across six Adelaide council areas is set to pay dividends...
TSA launches new Strategic Plan 2020-2023

Tyre Stewardship Australia (TSA) has mapped its 2020-2023 strategy against the United Nations Sustainable Development Goals...
TSA releases highly anticipated ‘Used Tyres Supply Chain and Fate Analysis’ report

TSA has released the most comprehensive piece of research conducted into the end-of-life tyre market since the 2017 National...
TSA and Flexiroc project shortlisted for “Environmental Solution of the Year Award”

  An innovative spray-on concrete made from used tyres that can protect buildings against blast, ballistics, impact and...
Turning old tyres into woven mats for safer farms

A hobby farmer from the Sunshine Coast is turning old four-wheel drive tyres into woven mats to help reduce livestock...
Old Rubber Hits the Road in QLD

Tyre Stewardship Australia (TSA) has teamed with Logan City Council to to trial a new eco-friendly road surface. The...
From old tyres to new roads – major trial begins in Melbourne

Asphalt made using crumb rubber from old tyres is being laid on a busy Melbourne road as part of a major new trial. The...
From old tyres to long lasting roads – South Australian councils take part in major trial using recycled tyre rubber.

At least six South Australian Councils have agreed to take part in a ground-breaking trial using crumb rubber derived from...
Video – Recycled Rubber Roads In The News – South Australian councils take part in major trial using recycled tyre rubber.

Prime 7 News (Central West NSW) story about the 2019 Roads Congress from last week by journalist Sarah Navin. The news story...
Boosting tyre supply chain visibility: Tyre Stewardship Australia

TSA is breaking ground on supply chain visibility for Australian recyclers. Read Lina Goodman’s interview with Waste...
69% of Australia’s end-of-life tyres recovered for further use – 2018-19 Australian Tyre Consumption & Recovery

Tyre Stewardship Australia (TSA) has completed a report which gives a more accurate picture of what is happening to end of...
Australians Are Hitting Tyre Waste Targets – 2018-19 Australian Tyre Consumption & Recovery

2018-19 Australian Tyre Consumption & Recovery The figures are in and we couldn’t be more pleased to share the results...
Videos – Making walls blast resistant using old tyres

Making walls blast resistant using old tyres Test blasts at the University of Wollongong Gary Bullock – Managing...
From old tyres to new roads – major trial about to begin in Melbourne

Summary TSA, ARRB and Vic Dept of Transport are turning 1600 used tyres into a 1.4km road in Bentleigh using various mixes of...
TSA Advice: Baling Position Statement

Effective immediately Tyre Stewardship Australia (TSA) will no longer be accepting applications from new entities seeking...
TSA REPORT: Mining Industry – Off The Road Used Tyre Analysis

In 2019, Tyre Stewardship Australia engaged Randell Environmental Consulting in association with Brock Baker Environmental...
Tyre Stewardship Australia joins International Rubber Study Group (IRSG)

Tyre Stewardship Australia (TSA) has increased its global presence in the on-going campaign to find better uses for waste...
Tyre Stewardship Fund continues supporting tyre-derived innovation

Tyre Stewardship Australia continues to invest in market development, with over $4.9 million committed across a range of 34...
Victoria driving ahead with crumb rubber asphalt trial in main roads

A trial will soon begin using rubber from old tyres in the asphalt of a busy Melbourne road. A contract has recently been...
TSA brings the sector together at AAPA Flexible Pavements Conference

During the month of August, industry leading roads body, the Australian Asphalt Pavement Association held their 18th...
High-tech waste tyre pavement that can water trees installed at St Marys

A high-tech paving material made with recycled tyres has been installed by the City of Mitcham as part of a major field trial...
COAG proposed export ban on waste tyres

Tyre Stewardship Australia (TSA) congratulates the vision set by the Council of Australian Governments (COAG) at its meeting...
Using people power and modern technology to stop tyre stockpiles

An innovative campaign has been launched enabling members of the community to help tackle the problem of dumped and...
Tyre Stewardship Australia welcomes Volkswagen Australia

Recently, Tyre Stewardship Australia (TSA) welcomed Volkswagen Group Australia as the newest Member to the Tyre Product...
Queensland regional Council working to make tyre waste child’s play

Following a successful tyre collection day, Burdekin Shire Council has the next tyre clean up event scheduled for June 2019....
New Commercial Manager for TSA

To harness the market development opportunities generated from the Tyre Stewardship Fund, TSA has appointed Tammie Miller as...
Video Case Studies to support TSA Fund outcomes

The Tyre Stewardship Fund is actively supporting a range of new product and market developments across 29 projects, with over...
Building houses that can drive high-volumes of tyre recycling

The University of South Australia, with Tyre Stewardship Australia funding, has been working on a project to develop and test...
Time to stop dumping used tyres with dodgy overseas operators

Used Australian tyres are being dumped overseas with little regard for how they are recycled or disposed of. As an...
Consumer awareness on the rise, through TSA campaigns

A quick review of the numbers of visitors to the consumer facing Green Tyre Project website (www.greentyreproject.com.au)...
2019 audit program gets underway

TSA commenced the 2019 Accreditation and Compliance audit program in February 2019. Those participants who are to be audited...
Latest TSA Best Practice Guidelines

Tyre Stewardship Australia has recently published an update to the Best Practice Guidelines on Tyre Storage and Fire and...
More local authorities join the drive to increase domestic tyre recycling

A further five councils have become TSA accredited at the start of 2019, thus ensuring their tyre purchasing and usage, and...
Galloping to greater use of recycled rubber

A recent trial of an innovative new horse track surface, made with a mix of recycled tyre rubber, has yielded exciting...
Further Tech talks talks drive rubber into roads in 2019

TSA and the Australian Asphalt Paving Association (AAPA) are working together in delivering a series of information sessions...
New TSA CEO appointed

Tyre Stewardship Australia welcomed Ms. Lina Goodman as the organisation’s new CEO.  She has more than 20 years’...
Australian test could see a doubling of old tyres used to create better roads

A 335 metre stretch of innovative road surface was laid in the City of Mitcham at Stanlake Avenue, St Marys, in South...
TSA accreditation displays responsible practice in waste tyre management

It is easy for Launceston locals to shop for tyres with confidence that their old tyres are not ending up in illegal dumps....
TSA Recyclers & Exporters Forum

In Brisbane in early November, TSA held its second Forum for Accredited Collectors and Recyclers. The 2018 event focused on...
Global knowledge sharing driving accelerated change

The increased use of end-of-life tyres for road applications is an international project that has seen many countries work to...
Industry Consultative Group ready to provide valuable input

Following an open application process TSA’s Industry Consultative Group has been instituted with representatives from...
TSA’s fourth annual report – 2017/18 published

The TSA 2017/18 Annual Report is now available for download here The report covers the period during which TSA showed...
TSA report demystifies Pyrolysis and Gasification of waste tyres

Anyone involved in the management of end-of-life tyres, would have heard pyrolysis and gasification being touted as perfect...
New Board Member brings decades of manufacturing and recycling experience

TSA board welcomes Allan Kerr to its ranks. Allan brings to his new role extensive manufacturing industry experience, which...
The green tyre message reaches over 1 million Australians

TSA consumer education and engagement website greentyreproject.com.au has since launched in November of last year generated...
TSA Market Development Fund to support real-world demonstration projects

The application of the Tyre Stewardship Fund, which has seen over $3 million committed in support of R&D projects...
Ongoing growth of accredited participants includes global warehouse retailer

The nine Costco warehouse sites in Australia are now TSA accredited tyre retailers. The American warehouse company joined the...
TSA team boosted with arrival of dedicated Compliance Officer

The recent appointment of Julie Went as Compliance Officer at TSA will assist the Accreditation and Compliance function...
USA scrap tyre success story shows the way

As one of the world’s largest tyre markets, the task of sustainably managing the USA’s end-of -life tyre volume...
New TSA Board member from Bridgestone Australia

Bridgestone Australia and New Zealand General Affairs Manager, Doug Barclay, has joined the TSA board. Mr Barclay fills the...
New national specifications for CRA & Spray Seal supported by industry briefing sessions

New national specifications for Crumbed Rubber Asphalt (CRA), achieved through the work of Australian Asphalt Pavement...
National cross-media education campaign drives strong consumer recognition

The strong nationwide, consumer focussed, advertising campaign executed by TSA, in the latter part of 2017 first half of...
JAX Tyres further boosts consumer choice of TSA accredited retailers

One of the most recognisable names in tyre retailing has joined the comprehensive roster of tyre retailers with Tyre...
ACCC re-authorises the Tyre Stewardship Scheme

Following a process of industry, TSA and public submissions and consultations, the ACCC has determined that it will grant...
Sustainable modern solutions for age-old engineering tasks

Old truck tyres being used to shore-up difficult construction sites may not initially present as a natural link. Yet that is...
Award winning innovation hits the road

Sami Bitumen Technologies recently won an industry innovation award for developing a new way to ensure that crumb...
Green Tyre Project delivers impressive numbers and customers

The website specifically designed to educate consumers and drive them to use TSA accredited retailers has achieved some very...
New Tyre Stewardship Australia Board Member

A casual vacancy on the TSA Board has been filled by the Chief Financial Officer of Michelin Australia, Mr. David Lane. David...
New walls creating opportunities

TSA accredited recycler, Lomwest Enterprises of Western Australia, has created a high-performance wall system, out of baled...
Toyota dealerships take the lead in supporting TSA’s objectives

One of the most prominent Toyota dealerships in the country is leading the charge of car dealerships gaining TSA tyre...
Two more names join the fully TSA accredited retail chains

Two more tyre retail groups have joined the burgeoning roster of fully TSA accredited tyre retail chains. TYREPLUS and Tyres...
TSA public education campaign takes to the roads

The TSA consumer education campaign’s momentum and consumer participation continues to build. With a significant media...
Old tyres used to create high-tech paving that can water trees

The University of Melbourne and Tasmanian company Merlin Site Services are researching the use of recycled tyre-derived...
RACV becomes TSA Accredited

The roll-call of TSA accredited tyre retailers continues to grow with a steady stream of new accreditations each month. Now...
VicRoads commits to increased use of recycled tyre material

In a significant move relating to the development of a strong market for tyre-derived material, VicRoads has committed to...

TSA News > Consumer awareness on the rise, through TSA campaigns

Consumer awareness on the rise, through TSA campaigns

1 March 2019

A quick review of the numbers of visitors to the consumer facing Green Tyre Project website (www.greentyreproject.com.au) reveals that significant numbers of Australian tyre buyers are aware of the need to buy only from Tyre Stewardship Australia accredited retailers.

Since its launch, at the end of 2017, the site has generated a commanding level of consumer activity including almost 1.6 million visitor sessions, over 1.3 million views of the TSA explanatory videos and almost 22,000 searches for TSA accredited tyre retailers.

Visits to the site have been driven by a comprehensive national advertising campaign that has used digital, traditional press, radio and outdoor media to get the message to the general buying public. A campaign that has delivered close to 64 million views of Green Tyre Project related advertisements.

With consumer impact of that nature it’s easy to see why being TSA accredited is fast becoming an essential part of any tyre retailer’s consumer awareness toolkit.

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